Variance Films, Beyond Fest, American Cinematheque, Potentate, and Sarigama Cinemas are ecstatic to announce that RRR's historic U.S. #encoRRRe and awards run will reach a fever pitch this March, starting with the world's largest screening of RRR on Wednesday, March 1st and continuing with a national re-re-release roaring back into theaters across the U.S. beginning Friday, March 3rd.
"RRR" is an Indian Telugu-language period action film directed by S.S. Rajamouli. The film is set in the 1920s and is a fictional story based on the lives of two legendary Indian freedom fighters, Alluri Sitarama Raju and Komaram Bheem. The film features an ensemble cast that includes Ram Charan, Jr. NTR, Alia Bhatt, Olivia Morris, Ajay Devgn, and several others.
The film's title "RRR" stands for "Roudram Ranam Rudhiram," which roughly translates to "Rebellion, Battle, and Bloodshed" in English. The film's story revolves around the journey of Alluri Sitarama Raju and Komaram Bheem as they fight against the British Raj and the Nizam of Hyderabad, respectively.
The film has grossed over $158 million at the global box office.
The RRR Fan CelebRRRation will off in LA on March 1st with the world's largest screening of RRR at The Theatre at Ace Hotel, hosted by writer-director S.S. Rajamouli, composer M.M. Keeravaani and global superstar Ram Charan.
At 7:30pm on Wednesday, March 1st, Ram Charan (Alluri Sitarama Raju) will join writer-director S.S. Rajamouli, Golden Globe-winning composer M.M. Keeravaani (songwriter of the Academy Award® nominee for Best Original Song, ‘‘Naatu Naatu"), and additional special guests to be announced, live at the world's largest screening of RRR. The RRR Fan CelebRRRation Live will be presented by Variance Films, Beyond Fest, and American Cinematheque at The Theatre at Ace Hotel in Downtown Los Angeles. This will be a one-night-only event.
Christian Parkes, co-founder of Beyond Fest, said, "Since our first screening of RRR over eight months ago, we've watched Rajamouli's epic shatter cultural barriers and grow to become an all-out global phenomenon. Being able to give the film its biggest-ever screening in the original United Artists Theatre - one of the founding destinations of theatrical storytelling - is supremely poetic and the perfect venue to celebrate this modern masterpiece."
RRR was released in March 2022 and re-released to US theaters by Variance Films, Sarigama Cinemas, and Potentate on June 1, 2022, and is now in its 37th consecutive week on screen (and counting).
S.S. Rajamouli was named Best Director by the New York Film Critics Circle. The film has since received an Academy Award® nomination for Best Original Song for M.M. Keeravaani's "Naatu Naatu," two Golden Globe nominations and one win (nominated for Best Non-English Language Film and winning Best Original Song for "Naatu Naatu"), five Critics Choice Awards nominations and two wins (nominated for Best Picture, Best Director, Best Visual Effects, and winning Best Original Song and Best Foreign Language Film), been named Best Music/Score and runner-up for Best Director by the Los Angeles Film Critics Association, been named a top 10 film by the National Board of Review, and won over 23 regional/online critics association awards out of dozens of nominations.
Tickets for the Los Angeles screening will be available at https://www.axs.com/events/472902/rrr-fan-celebrrration-live-tickets and will go on sale at 12:00 PM Pacific on Thursday, February 23rd.
