Comcast has unveiled further details regarding its Xfinity StreamSaver bundle, which encompasses Apple TV+, Netflix, and Peacock, priced at a starting point of $15 per month. This offering, set to roll out next week, targets Xfinity broadband subscribers and is projected to deliver nearly $100 in annual savings for customers, as stated by the media conglomerate.
During a recent appearance at a Wall Street conference, Dave Watson, Comcast's CEO of Connectivity and Platforms, disclosed the specifics of the bundle, subsequently reinforced by an official press release from Comcast. This initiative, initially introduced by CEO Brian Roberts, aligns with a broader trend in the industry, where distributors and media/tech entities are seeking to carve out space in the competitive streaming landscape.
While the StreamSaver bundle marks a significant move for Comcast, it bears resemblance to longstanding marketing pacts common among telcos like T-Mobile or Verizon, as well as major broadband and pay-TV providers like Charter. Notably, Comcast distinguishes itself as a key player in streaming content, notably with the launch of NBCUniversal's Peacock platform in 2020.
The inclusion of Netflix within the bundle is noteworthy, albeit limited to the advertising tier of the service. According to Watson, StreamSaver represents a win-win for consumers seeking premium entertainment options, as well as for partners like Peacock, Netflix, and Apple, leveraging Xfinity's expansive reach and marketing prowess. Moreover, Comcast underscores the value proposition of its broadband offerings, presenting customers with novel avenues to economize on streaming entertainment through its robust network infrastructure. For both existing and new Xfinity Internet or TV subscribers, Xfinity StreamSaver can be added at $15 per month without a long-term contract commitment, with the option to bundle with NOW TV for $30 monthly.
Tags: comcast, streamsaver, netflix, peacock, apple tv+
