In celebration of Columbia Pictures' 100th anniversary, Sony Pictures Entertainment [SPE] is excited to introduce an unprecedented genre-based personality quiz, marking a groundbreaking initiative for the studio. This engaging quiz, a collaboration between Sony Pictures Digital Marketing and Watson Design Group, immerses fans in the rich legacy of the studio's most iconic features and series, providing a personalized and unparalleled experience to commemorate this significant milestone.
Crafted to enhance the digital fan experience, the quiz represents the next phase of celebratory initiatives for the studio's centennial. Participants will navigate entertaining general interest questions, culminating in the revelation of a custom personality type based on genre, accompanied by a carefully curated list of recommended Sony films and TV series. This encourages fans to rediscover the studio's extensive catalog of film and TV titles. The results can be easily shared with friends and family across social media platforms.
Rose Phillips, Senior Vice President, Global Digital Marketing and Social at Sony Pictures Entertainment, shared insights into the design process: "Envisioning an experience where fans could not just watch but see themselves within our iconic titles, we designed a dynamic personality quiz that takes them on a captivating journey through our extensive library." Phillips emphasized the opportunity for fans to relive or rediscover cherished titles, capturing a piece of the studio's historic legacy to share on social media. The quiz provides a fun way for fans to express their TV and movie interests, fostering a deeper emotional bond during the fan-led celebration of the studio's 100th anniversary.
As part of the commemoration, fans can anticipate encountering beloved movie titles and characters, including GHOSTBUSTERS, TAXI DRIVER, LAWRENCE OF ARABIA, SPIDER-MAN: ACROSS THE SPIDER-VERSE, ANNIE, SLEEPLESS IN SEATTLE, FUNNY GIRL, MEN IN BLACK, and more. Iconic characters like Peter Parker [SPIDER-MAN], Walter White [BREAKING BAD], and Jerry Maguire will play a significant role in the personalized quiz experience.
The quiz seamlessly integrates into the yearlong celebration of Columbia Pictures' centennial, capturing a century of iconic titles. It follows the success of the TikTok "My Life As A Movie" custom filter, now Sony Pictures' most-used organic TikTok filter. Additionally, Columbia Pictures has released a celebratory video highlighting some of the best films and TV series.
The quiz is set to launch on February 8, 2024, in the U.S., with a global release including localized versions in eight additional international markets. To participate, users can visit www.columbiapictures100.com, join the celebration using #ColumbiaPictures100, and follow along on various social media channels. Fans can also explore and add their favorite Columbia Pictures titles to their personal collection at www.sonypictures.com.